Monthly Archives: December 2015

Today's CMO faces a multitude of challenges and at or near the top of the list is overseeing the customer experience, assuming you believe the CMO should oversee it in first place. Last week in fact we posed the question … Continue reading →

If you want to generate hordes of sustainable, long-term traffic without spending too much money, content marketing is the way to go. At its core, it’s very simple: Create valuable content for your target audience, and give it to them. … Continue reading →

Tweet Writing a value proposition is a lot like drawing a jellyfish in a game of Pictionary. Let me explain. I was at a party recently where several people were playing a fiery game of Pictionary. One person who was particularly bad … Continue reading →

//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({}); Solar panels come in different sizes. And when it comes to sizes, usually we refer to the wattage of a panel can produce, or physical size. Both are linked because the watt panel can … Continue reading →

Happy 12th Birthday to TopRank Marketing’s Online Marketing Blog! In Malcom Gladwell’s book, Outliers: The Story of Success, he mentions the “10,000-Hour Rule”, which describes the key to achieving world class expertise in any skill as a matter of practicing … Continue reading →

One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be standard with all blogging software, you can look at the … Continue reading →

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System Dec 28, 2015 by … Continue reading →

Duct Tape Marketing’s Most Shared Posts of 2015 written by Alex Boyer read more at Duct Tape Marketing 2015 was an exciting year for the Duct Tape Marketing team. Our team internally grew, we expanded the Duct Tape Marketing Consultant … Continue reading →

I’ve done ten years of sharing My 3 Words as a way to guide you through the year ahead, and this will be my eleventh! The goal here is to replace resolutions with something a bit more useful. How Do … Continue reading →

//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push({}); The following article is solar panels. The reader will have to put on your thinking cap because some of the terms mentioned are rather technical. Here you go. A solar panel in its simplest … Continue reading →