The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath.
Please visit Marketing Land for the full article.
The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath.
Please visit Marketing Land for the full article.