Monthly Archives: February 2016

Tweet I recently got an email forwarded to me originally from one of our Research Partners. In it, there was a question: Could you give me a little primer on what you consider best practices in writing promotional, informative and … Continue reading →

“Why did we hire you?” This is one of the last questions a marketer wants to hear from their boss. If they have to ask what contributions you’re making to the company, then you may want to prepare yourself for … Continue reading →

Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and apps. Please visit Marketing Land for the full article.

Yesterday I was at a marketing event and the topic of metrics came up. That’s not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. This was actually a … Continue reading →

How to Get Better at Public Speaking written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Hugh Culver Public speaking is hot these days – seems like I see a new book on TED or a … Continue reading →

Location analytics are being used in an expanding number of ways to measure the real-world impact of digital and traditional media. Please visit Marketing Land for the full article.

In school they teach you marketing from 30,000 feet, as if you have a brand everyone adores and plenty of cash in the bank to throw at a well rounded ‘media mix’ that magically makes numbers soar. “Marketing is sooooo … Continue reading →

You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can … Continue reading →

There are two sides to conversion optimization. The first one is the one that’s in the open. You perform tests, measure activity, and choose the winner that will yield a better conversion rate for your business. The conversion rate might … Continue reading →

Image source. We all have that friend we go to when we need relationship advice. But it’s not always about heartache or that roommate who won’t do their dishes. Sometimes it’s your leads who are breaking your heart. You thought … Continue reading →