Monthly Archives: February 2016

This is a continuation from a previous post on increasing mobile app sales with A/B testing. Green button or red button? If you’re in mobile marketing, you must have tried A/B testing and know that, at least for mobile app … Continue reading →

My buddy Tim Sanders just launched Dealstorming today. It’s an amazing book about how to deal with sales from a guy who’s helped some really big companies (and some smaller and medium sized ones) do some great work. I read … Continue reading →

“Who writes the best copy? I write the best copy.” Image via pixabay.com Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person. People … Continue reading →

Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the CMO on a … Continue reading →

We’re 4 weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, we … Continue reading →

Last week at the Content2Conversion conference, Heidi Bullock, VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right … Continue reading →

Analytics. Its at the heart of every conversion optimization strategy and online business decision we make. But some studies are showing an ever-increasing gap between the information key-decision makers want, and the actionable insights needed to drive business forward. The … Continue reading →

Do you hate the phrase getting inside your readers head? Althoughyou know you are supposed to be able to do it, you dont haveany specific instructions onhow to do it. Of course, its important to understand your currentreaders and those … Continue reading →

This post isnt sponsored. Im only posting it because I was thinking about another company and how they operate pretty much the exact opposite of Staples, and it made me want to write this to you. The Best Allies Think … Continue reading →

Tweet Editors note: I would like to extend a heartfelt apology to those of you who experienced difficulties streaming portions of todays special live Web clinic. Were working to identify the problem, determine why it effected some of you but … Continue reading →