Monthly Archives: March 2016

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

Imagine being one of the only marketers on the team at a budding startup. You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What’s more, you’re responsible for … Continue reading →

Do you Blab? Does your brand blab? Are your brand’s Blabs bland? Do you need a bland brand Blab breakthrough? (Say that three times fast) There’s a new player in the live video streaming arena, and marketers are starting to … Continue reading →

They’ve fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services – and it’s happening at breakneck speed. The numbers involved are staggering. Research shows … Continue reading →

You’re checking the backlinks pointing to your site, as you do occasionally, when you see it: a huge spike in links. At first, you’re not sure whether to be excited or scared, but when you look closer, your fears are confirmed—you’re being … Continue reading →

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No … Continue reading →

When it comes to SaaS metrics, you’re well-acquainted with all the usual ones: churn, revenue per customer, customer lifetime value. But a new survey by Totango, released as part of their annual State of SaaS Metrics report, is showing some … Continue reading →

What is a blog post for? Come to think of it, what is content for? Sure, content should inspire our audience to form a relationship with the brand so they can be nurtured to a purchase decision that ultimately drives … Continue reading →

I am tempted to ask if you want the good news first or the bad news? Maybe I should pen two separate posts, one with the good news first and the other with the bad news leading off.  Nah, too … Continue reading →

Brands are slowly posting more videos to Instagram, but agency execs still say the Facebook-owned app isn’t made for video. Please visit Marketing Land for the full article.