Monthly Archives: March 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing   Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic … Continue reading →

Ever receive an email with a broken merge field in the subject line? “Hey {!FIRSTNAME}, I done goofed.” It’s the ultimate personalization fail. The marketer attempts to appeal to the prospect with a touch of personalization but accidentally reveals the … Continue reading →

Bohemian Guitars is a company that sells guitars made of oil cans. This unconventional design was born in a basement and within a few years became one of Indiegogo’s most popular campaigns. Now they’ve become a full-blown manufacturing operation in … Continue reading →

In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance. As a matter … Continue reading →

Tweet Earlier this month, I brought you the first in a series of 2015 Testing Year in Review blog posts. For this next post, we’ll be looking at tests using both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough). Here are results … Continue reading →

There are many paths to becoming a great marketer. Even more so, there are tons of different roles that marketers excel in. There’s a great degree of flexibility. Take your education as an example. Did you go to school to … Continue reading →

MarTech: The Marketing Tech Conference is right around the corner and we’re excited to share this incredible experience with you. If you haven’t registered yet, take a moment to review the top 7 reasons you should attend this year’s conference … Continue reading →

Remember when you were a kid and someone asked you what your favorite color is. This could cause very heated conversations on the playground over the best color. And then there were those paper fortune tellers where you could determine … Continue reading →

Why do people look at failures as such a bad thing? Why not look at it as feedback. “Well, that didn’t work. Now what?” That’s the magic pair of sentences, by the way. That gives you something that so many … Continue reading →

Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more … Continue reading →